You may be familiar with a campaign technique called 'Culture Jamming'. Basically, you use the same vocabulary and methods of presentation that you see in the regular, mainstream media and turn them into something ironic, unexpected, and thought provoking (although people realize that only afterward). Culture jamming is an act of subversion. It can also be a form of protest.
Think about the impact the following headlines would make if they were published in NYTimes or on CNN:
"Israel admits it made a huge mistake, calls for immediate ceasefire, promises to compensate the Gazans in full."
"Israel admits it was wrong all along, promises to return Palestinians their land by the end of the year."
Examples of Culture Jamming
1. Some people recently tried something similar with NYTimes (you probably have seen this already). According to reports, the culture-jammers printed 1.2 million papers and distributed them for free in New York's busy locations. The headline of the paper read "Iraq War Ends".
Here is the paper: http://www.nytimes-se.com (apparently, the link is not functional anymore, but note that this spoof website has almost the same address as the original NYTimes)
On a topic that was not covered in the NYTimes spoof - the Palestine-Israel Conflict - see the coverage in a recent Financial Times spoof:
"Anti-Semitism on decline since Israel wiped off map": http://ft2020.com/israel/ (unfortunately, link not functional anymore)
"G20 protesters distribute spoof FT" - Guardian, March 27, 2009
http://www.guardian.co.uk/media/2009/mar/27/g20-spoof-financial-times-ft
2. Check out the 'Yes Men' Dow Chemical spoof
The guy in the video did the homework really well. Had all the relevant facts (more than just mocking Dow, he is also conveying useful information), and did a very convincing performance - very professional.
More interested in their works? Check out their documentary, The Yes Men Fix The World (trailer)
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